The concept was trainers - which quickly led to knitwear, beaten and worn in trainers seemed to flow naturally into thoughts of my favourite knit jumper...worn to death and loved more than any other piece in my wardrobe.

The colours, shapes and lines of the trainers worked well with the brand and its identity.

The struggle however, was putting this into a capsule Womenswear collection that functioned for after the client had been in the water surfing all day.